Family Room Therapy

We wanted to create a logo that would stand out from the typical therapy businesses, avoiding the jarring fonts and static designs that are often seen in the industry. By incorporating a couch and window motif, I created a more welcoming and soothing visual identity which I believe encapsulates the brand, and the beautiful owner, Kylie.

The choice of an elongated serif font adds clarity and professionalism while painting a contemporary feel. This juxtaposes the line drawing and balances one another out cohesively.