
Love Ya So Matcha
Brand Identity
Logo
Love Ya So Matcha is a brand grounded in family, femininity, and tradition. At its heart lies a deep respect for heritage, symbolised through the family emblem. This emblem anchors the brand in generations of culture and legacy.
Using a contemporary, rounded, specialised typeface that harmonises with the organic form of the emblem, LYSM remains true to its values and core focus. LYSM brings the highest quality traditional Japanese match to Perth, offering a modern ode to timeless rituals.







